Resume

Experience

Leads the conceptualization, crafting, and oversight of all social media platforms, including Meta (Facebook, Instagram), X (Twitter), Google My Business, & TikTok, for 150 franchise locations of Pet Supplies Plus.
Manages the content writing team, ensuring the delivery of compelling content for use across all 700 Pet Supplies Plus locations.
Hosts instructive workshops on content composition for the entirety of the Pet Supplies Plus Content team.
Develops and presents innovative briefs and strategic presentations as a luminary in social media marketing, driving SOCi to be a leader in the industry.
Pushes design and copywriting boundaries to align with client business objectives, resulting in increased brand awareness and engagement.
Optimizes ad campaign performance through Paid Social on Facebook Ads, leveraging Facebook Manager tools to drive targeted audience engagement and conversions.
Recommends actionable ideas informed by localized social media trends, driving continuous improvement and success for clients.

SENIOR SOCIAL MEDIA COORDINATOR

New York, NY

SALES STYLIST + MARKETING MANAGER

Scottsdale, AZ

Designed, ideated, created, and sold custom apparel for Greek organizations across the United States and Canada,
showcasing creativity and innovation in product development.
Oversaw marketing campaigns for seasonal collections, creating compelling content for daily social media postings on
Instagram, TikTok, Facebook, and Pinterest.
Managed and mentored a team of five interns in marketing, social media, public relations, and graphic design, fostering their
professional growth and development.
Conducted market research on fashion trends and influencers, contributing to the creation of unique content and
engagement strategies across multiple social media platforms.
Coordinated PR gifting operations and maintained client relations, ensuring seamless communication and satisfaction.

ALI AND ARIEL

Conducted market research on fashion trends and influencers, contributing to the creation of unique content and
engagement strategies across multiple social media platforms.
Coordinated PR gifting operations and maintained client relations, ensuring seamless communication and satisfaction.

MAY 2019 - NOV 2019

Orchestrated the marketing campaign for BOLO, a prestigious annual marketing conference facilitating connections between
companies and industry influencers.
Conducted comprehensive research to identify key trends and topics relevant to the future of marketing, informing conference
content development.
Led content creation efforts, crafting compelling materials to promote BOLO and enhance attendee experience.
Managed logistical aspects of the event, ensuring smooth operations and a seamless in-person experience for attendees.
Oversaw project management tasks, coordinating timelines and resources to meet event deadlines.
Collaborated with presenters to refine their messages and delivery, ensuring presentations were impactful and resonated with
the audience.

Tempe, AZ

Bachelor of Science in Digital and Integrated Marketing

Minor in Fashion and Design Studies

from Arizona State University

Barrett the Honors College

W. P. Carey School of Business

Herberger Institute for Design and the Arts

Deans List and Suma Cum Laude Graduate

Proficiency in Adobe InDesign, Lightroom, and Photoshop, enabling

seamless creation of visually captivating designs

Pop-culture, beauty, and internet culture connoisseur

In-depth knowledge of copywriting techniques to create compelling

content

Real-time trend execution and social trend forecasting

Time and project management

Public speaking and presentation skills with executive presence

Solutions oriented thinking